{ Engineers worked out that two cars colliding at 125km/h had the equivalent force of 10 grenades. The Rodney District Council has blown up a car with the force of 10 grenades, placing the reassembled pieces on a weekend-long display, for a television commercial. | Continue reading | video | via Copyranter }
Coke has a new ad that declares that only two people know Coke’s secret formula, and if something happened to one of them, the formula would be lost forever. It then goes on to talk, facetiously, about all the terrible things that would happen to the world if something bad happened to one of the two men and the formula was lost forever.
Perhaps I’m just losing my sense of humor, but every time I see the ad I get aggravated.
First, and this is not so important; if two people know the formula, then if something happened to one of them, the formula would not be lost. So what they don’t say, but must mean, is that there are two people who each know half the formula, and nobody who knows the whole formula.
More fundamentally, there is no way in the world that only two people know Coke’s secret formula. If that were really the case, then the shareholders should be filing suit against management. Are firms allowed to just blatantly lie in their advertising?
Brain Ads is a web business where you can pay for your product promotion to be telepathically sent to everyone on the planet. (…) It’ll cost you $2,000 USD to have your one page advert sent to the world telepathically.
Twitter and other social media may be fun, but are they really serious marketing tools? (…)
Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn’t cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that their tweets are a true reflection of their relationship with your company.
Let’s face it — Twitter is a fad. It has all the attributes of a fad, including the one that people like me don’t get its appeal. It has risen quickly and it will fall quickly. It’s this year’s Second Life — which, you may have noticed, nobody is talking much about anymore.
{ A vending machine designed to sell spare body parts, to highlight the consequences of poor work safety practices, Australia | Animal NY }
American Apparel is fighting Woody Allen’s $10 million lawsuit accusing it of damaging his reputation by arguing that the company can’t ruin what the film director already spoiled himself.
The 73-year-old Allen started the fight against American Apparel Inc. when he sued the company last year for using his image on the company’s billboards in Hollywood and New York and on a Web site. Allen said he had not authorized the displays.
Allen testified at a December deposition that he considered the company’s advertising to be “sleazy” and “infantile.”
Now American Apparel plans to make Allen’s relationship to actress Mia Farrow and her adopted daughter Soon-Yi Previn the focus of a trial scheduled to begin in federal court in Manhattan on May 18, according to the company’s lawyer, Stuart Slotnick.
Mia Farrow starred in several of Woody Allen’s movies during a relationship with the director that ended in 1992 when she discovered he was having an affair with her oldest adopted daughter, then 22. Allen married Soon-Yi Previn in 1997. (…)
Lawyers for American Apparel have complained that Allen has refused to turn over much of the information they have demanded to prepare for trial.
Among their demands were documents concerning any endorsement requests that were withdrawn after the sex scandal with Farrow and Previn became public.
The documents defined sex scandal as “your relationship with Soon-Yi Previn including the discovery … (of) nude pictures you took of Soon-Yi Previn.”
The lawyers also requested documents concerning Allen’s public image and reputation, including his contention during his deposition that he was a “special kind of entity” or a “special taste.”
Allen’s attorneys said the request for documents related to the sex scandal and custody battle were “vexatious, oppressive, harassing” and not relevant.
{ Carlton Natural Blonde Beer Ad | via posthumanblues }
{ Gayon cologne ad, After Dark magazine, 1979 | more }
