Did you try feng shui?

Forced Perspective
Disney World in Florida had a height restriction for their Cinderella’s Castle. So they used forced perspective to make it look taller. As tourists we assume that the lower windows and the upper windows are the same size but the upper ones look smaller because they are high up on the castle. It is true the higher ones would look smaller, but upper windows were purposely made smaller than the lower windows forcing us to interpret the castle as being taller than it actually is.Sell air for big profit
Ice cream manufactures love to promote their “light” ice cream. They promote it as having less fat and fewer calories, but they never mention that’s mostly because air is added. All ice cream has a certain amount of air added. Some have only 10% air, but others can increase their volume by 100%. They call this “overrun”. So a gallon of ice cream can be a half a gallon of ice cream and half a gallon of air. At $4 for the carton, you are paying $2 for the half gallon of air.
previously { big-handed model shrinks iPhone }

Look at the above images from your seat in front of the computer; Mr. Angry is on the left, and Ms. Calm is on the right. Now, get up from your seat, and move back 10 or 12 feet. The angry man turns calm, and the calm woman turns angry. { Philippe G. Schyns and Aude Oliva, University of Glasgow }
related { Prosopagnosia, also known as face-blindness }

On November 16, 1940, workers at the Consolidated Edison building on West Sixty-fourth Street in Manhattan found a homemade pipe bomb on a windowsill. Attached was a note: “Con Edison crooks, this is for you.” In September of 1941, a second bomb was found, on Nineteenth Street, just a few blocks from Con Edison’s headquarters, near Union Square. It had been left in the street, wrapped in a sock. A few months later, the New York police received a letter promising to “bring the Con Edison to justice—they will pay for their dastardly deeds.” Sixteen other letters followed, between 1941 and 1946, all written in block letters, many repeating the phrase “dastardly deeds” and all signed with the initials “F.P.” In March of 1950, a third bomb—larger and more powerful than the others—was found on the lower level of Grand Central Terminal. The next was left in a phone booth at the New York Public Library. It exploded, as did one placed in a phone booth in Grand Central. In 1954, the Mad Bomber—as he came to be known—struck four times, once in Radio City Music Hall, sending shrapnel throughout the audience. In 1955, he struck six times. The city was in an uproar. The police were getting nowhere. Late in 1956, in desperation, Inspector Howard Finney, of the New York City Police Department’s crime laboratory, and two plainclothesmen paid a visit to a psychiatrist by the name of James Brussel.
Brussel was a Freudian. (…) He began to leaf through the case materials. For sixteen years, F.P. had been fixated on the notion that Con Ed had done him some terrible injustice. Clearly, he was clinically paranoid. But paranoia takes some time to develop. F.P. had been bombing since 1940, which suggested that he was now middle-aged. Brussel looked closely at the precise lettering of F.P.’s notes to the police. This was an orderly man. He would be cautious. His work record would be exemplary. Further, the language suggested some degree of education. But there was a stilted quality to the word choice and the phrasing. Con Edison was often referred to as “the Con Edison.” And who still used the expression “dastardly deeds”? F.P. seemed to be foreign-born. Brussel looked closer at the letters, and noticed that all the letters were perfect block capitals, except the “W”s. They were misshapen, like two “U”s. To Brussel’s eye, those “W”s looked like a pair of breasts. He flipped to the crime-scene descriptions. When F.P. planted his bombs in movie theatres, he would slit the underside of the seat with a knife and stuff his explosives into the upholstery. Didn’t that seem like a symbolic act of penetrating a woman, or castrating a man—or perhaps both? F.P. had probably never progressed beyond the Oedipal stage. He was unmarried, a loner. Living with a mother figure. Brussel made another leap. F.P. was a Slav. Just as the use of a garrote would have suggested someone of Mediterranean extraction, the bomb-knife combination struck him as Eastern European. Some of the letters had been posted from Westchester County, but F.P. wouldn’t have mailed the letters from his home town. Still, a number of cities in southeastern Connecticut had a large Slavic population. And didn’t you have to pass through Westchester to get to the city from Connecticut?
Brussel waited a moment, and then, in a scene that has become legendary among criminal profilers, he made a prediction:
“One more thing,” I said, my eyes closed tight. “When you catch him—and I have no doubt you will—he’ll be wearing a double-breasted suit.”
A month later, George Metesky was arrested by police in connection with the New York City bombings. His name had been changed from Milauskas. He lived in Waterbury, Connecticut, with his two older sisters. He was unmarried. He was unfailingly neat. He attended Mass regularly. He had been employed by Con Edison from 1929 to 1931, and claimed to have been injured on the job. When he opened the door to the police officers, he said, “I know why you fellows are here. You think I’m the Mad Bomber.” It was midnight, and he was in his pajamas. The police asked that he get dressed. When he returned, his hair was combed into a pompadour and his shoes were newly shined. He was also wearing a double-breasted suit—buttoned. (…)
James Brussel didn’t really see the Mad Bomber in that pile of pictures and photostats, then. That was an illusion. As the literary scholar Donald Foster pointed out in his 2000 book “Author Unknown,” Brussel cleaned up his predictions for his memoirs. He actually told the police to look for the bomber in White Plains, sending the N.Y.P.D.’s bomb unit on a wild goose chase in Westchester County, sifting through local records. Brussel also told the police to look for a man with a facial scar, which Metesky didn’t have. He told them to look for a man with a night job, and Metesky had been largely unemployed since leaving Con Edison in 1931. He told them to look for someone between forty and fifty, and Metesky was over fifty. He told them to look for someone who was an “expert in civil or military ordnance” and the closest Metesky came to that was a brief stint in a machine shop. And Brussel, despite what he wrote in his memoir, never said that the Bomber would be a Slav. He actually told the police to look for a man “born and educated in Germany.” (…)
The true hero of the case wasn’t Brussel; it was a woman named Alice Kelly, who had been assigned to go through Con Edison’s personnel files. In January, 1957, she ran across an employee complaint from the early nineteen-thirties: a generator wiper at the Hell Gate plant had been knocked down by a backdraft of hot gases. The worker said that he was injured. The company said that he wasn’t. And in the flood of angry letters from the ex-employee Kelly spotted a threat—to “take justice in my own hands”—that had appeared in one of the Mad Bomber’s letters. The name on the file was George Metesky.
Brussel did not really understand the mind of the Mad Bomber. He seems to have understood only that, if you make a great number of predictions, the ones that were wrong will soon be forgotten, and the ones that turn out to be true will make you famous. The Hedunit is not a triumph of forensic analysis. It’s a party trick.

The allegory of the cave is used by the Greek philosopher Plato in The Republic.
Imagine prisoners, who have been chained since their childhood deep inside a cave: not only are their limbs immobilized by the chains; their heads are chained in one direction as well so that their gaze is fixed on a wall.
Behind the prisoners is an enormous fire, and between the fire and the prisoners is a raised walkway, along which statues of various animals, plants, and other things are carried by people. The statues cast shadows on the wall, and the prisoners watch these shadows.Such prisoners would mistake appearance for reality. They would think the things they see on the wall (the shadows) were real; they would know nothing of the real causes of the shadows.
Plato’s point is that the prisoners would be mistaken. For they would be taking the terms in their language to refer to the shadows that pass before their eyes, rather than (as is correct, in Plato’s view) to the real things that cast the shadows.
{ Washington.edu | Wikipedia }

{ Camels cast long shadows under the late-day sun as they search for grass in Oman | National Geographic | Snopes}

One of my favorite phenomena that represents better than perhaps any other how humans are wired to look for patterns, whether there is a pattern there or not, is the phenomenon known as pareidolia. As a Catholic-turned-sort-of-heathen, in particular I like Virgin Mary pareidolia, and have blogged about multiple such incidents. Of course, the Virgin Mary is not the only sort of image seen in pareidolia. Jesus shows up quite frequently as well.
Now, would you believe that the late Pope John Paul II is showing up in flames? No, really.
{ Science Blogs }
The Pope was not the only person who as the photographer said “had made many pilgramages during his life and was still making them in death”. Paul McCartney, Elvis Presley and Jimmy Connors have all also appeared in the bonfire.
{ Times }