Dressed to Kill

The Heart Attack Grill (Arizona) opened a year ago with a Hooters-like formula of red meat and sexy waitresses. Diners choose from among four cheeseburgers: the Single, Double, Triple and Quadruple Bypass. The Quadruple is a towering monstrosity with four half-pound beef patties, four pieces of cheese and a mound of bacon.
The waitresses wear skimpy, cleavage-baring outfits, high heels and thigh-high stockings — a male fantasy that some nursing organizations say is an insult to the profession.
If “patients,” as customers are called, finish a triple or quadruple bypass, waitresses will push them out to their cars in wheelchairs at no additional charge.
Several nurses have complained to the Arizona attorney general’s office, and a national nursing group has repeatedly asked Heart Attack Grill owner Jon Basso to stop using the outfits.
The most serious complaint Basso has faced was made to the Arizona attorney general’s office by the state Board of Nursing. In September, the attorney general’s office wrote Basso a letter informing him that he is illegally using the word “nurse” at his restaurant and on his Web site. Citing Arizona Statute A.R.S. 32-1636, the attorney general said only someone who has a valid nursing license can use the title “nurse.”
Basso refused to remove “nurse” from his Web site but inserted an asterisk next to every nurse reference and included the following disclaimer:
“The use of the word ‘nurse’ above is only intended as a parody. None of the women pictured on our Web site actually have any medical training, nor do they attempt to provide any real medical services. It should be made clear that the Heart Attack Grill and its employees do NOT offer any therapeutic treatments (aside from laughter) whatsoever.”
Basso said the complaints have been good for business, “all they’ve done is ensure there’s going to be a gajillion of these all over the country.”
{ MSNBC }
related { Barry Ritholtz’s best burgers in NYC | Schnäck’s miniburgers in Brooklyn | world’s most expensive hamburger ($110) }








