‘Good art is not what it looks like, but what it does to us.’ — Roy Adzak
The American Apparel fake ad photo taken two weeks ago on West Broadway and posted on stereohell generated some brainstorming yesterday:
Apparently unsatisfied with their live models simply showing cameltoe or ass crack or an embedded thong, AA switches to illustration to present even more explicit porn. { Copyranter }
What little American Apparel can’t show in photo ads (e.g. full boobs and clitoral masturbation) it will show in illustrated ones. { NY mag }
Every time we think that American Apparel’s advertising could not get less subtle, they manage to out do themselves yet again. { Fleshbot }
We really believe that this American Apparel ad, spotted at West Broadway and Grand Street in Soho, is a spoof. Still, it’s genius, don’t you think? { Racked }
Well, it was a spoof, as evidenced by the fact that it was replaced as of ten minutes ago this morning with a Joe’s Jeans ad. (…) It looks like it could have been an “inside” job: the tag line: “Safe to say she loves her socks,” is the exact same tag line they used on an ad for their signature tube socks featuring the porn star Lauren Phoenix. { Jezebel }
KRAZYKAROT I’m glad this has been documented and will go down in nyc history or some such nonsense. seriously! much better than any other AA ad i’ve ever seen. { Jezebel | comments }
When porn parodies of your ads begin to appear around town and folks think your brand could actually be responsible, well… um… you’ve got a problem on your hands. { AgencySpy }
This faux ad was recently found in SoHo. Too bad its creators totally missed the point of our advertising: It’s what you don’t see that makes the ads so titillating. Regardless, I still giggled when I saw it. { American Apparel blog }

{ Left: original American Apparel ad/socks with three stripes | Right: fake West Broadway ad/socks with two stripes }

{ Crosby street posters | via stereohell }









November 28th, 2007 at 9:00 pm
I liked it better when the were just line drawings on paper, pasted up on the streets. The AA ad spoof thing takes away from how simple and interesting the illustrations are and focuses us on the relationship people have with a brand. Having a relationship with a brand is sad.
Fake ads are still ads for the product, albeit who knows if the company ever paid for it. Seems to have garnered a response, so - how knows?
Imagine with me: maybe they got some lame fuckup sellout to make the posters, take the risk of getting arrested and then have the company deny it. Still puts the person who put them up at risk and yet again monetizes a type of art that’s not “supposed” to be for sale. But whatever. I can talk about art or I can make art. (Thinks…) I’m gonna make art.
November 28th, 2007 at 10:42 pm
Having a relationship with a pair of socks is sad too