Now the kid is at the dentist, thank you very much
After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon (Unilever) will manufacture 10,000 specially made propsicles, identical in size and color to the actual popsicle, but frozen with iPod shuffles inside.
We talked to Mentor Muniz Neto—creative director for Bullet Brazil, the company who got the idea—about how they worked with Apple to achieve this. (…) The obvious solution was putting the shuffles inside a real popsicle, but this was ruled out as the humidity would have destroyed the shuffle in no time, even with plastic around it. The other idea: a fake ice cream that looked exactly like the real thing. (…) Even if the propsicle could protect the iPod against humidity, they still had to check if the special fake ice cream could protect the electronic circuitry against temperatures between -4 and -22 degrees Fahrenheit (-20 and -30 degrees Celsius). After a never-ending number of tests, they saw it worked and Apple gave the go-ahead from California.
related { Inappropriate laughter is considered symptomatic of psychological disorders including dementia and hysteria. }
photo { Garry Winogrand }
